During my last visit home to Pennsylvania, I had the great pleasure of meeting Tiffany Jackson, half of the Jackson Signature Photography duo. This husband-wife photography team specializes in Wedding, Engagement, Anniversary and Senior Photography. Based out of Latrobe, PA, their client list is growing daily. I first noticed their work while scrolling through a former classmate’s wedding photos. The images were sharp, clean and so light and airy. After a few months of slightly stalking their social media accounts, I reached out to see if Tiff would be interested in meeting for a Spotlight on the Blog. After a few back and forth emails, I knew that I had chosen the right person to interview.
We met for coffee at The White Rabbit in Greensburg, PA to chat about all things business and what it means to dive headfirst into being a small business owner. Coincidentally, Tiffany just so happens to be the Rising Tide Society Leader in Westmoreland County. She has even hosted her Tuesday Together meetings at the very place we sat down to chat. For those of you who don’t know, The Rising Tide Society is an organization that embraces the differences amongst creatives all across the country. Their business model “community over competition” has inspired and encouraged support and guidance for local businesses nationwide. In fact, our entire Blog Spotlight Series featuring creatives like Carolyn Anderson Photography, Whitney Bowman Photography and Katie Norris of FOTOlanthropy is rooted with the Rising Tide Society’s ideals in mind.
When starting this business, I had so many questions and not many small business owners as friends to ask. So, I started to reach out. I found the Rising Tide, learned their motto and chose to start incorporating their ideals into the foundation of my own business model. I knew that I was never going to see my business evolve if I didn’t get some help and who better to ask than the photogs and the accounts that I had been drooling over since my launch date. Which in turn, brought me to Tiffany. I loved her style, the way she mixed the classic and the contemporary with the traditional and the bohemian. I also loved the way she portrayed her business on social media. In a world filled with so many eyes, Tiff found a method to organize her galleries in a way that would draw your eye to her Blog, her website, her IG, her garden, her gorgeous house, her everything. If you take a look at any of her social media posts, you immediately feel like you know her. You can get a sense for what fills her days and what brings her joy. You shouldn’t be surprised to know that her attitude is contagious. I literally felt like I could tell her my deepest darkest secrets and I had only known her for an hour.
During our meeting, Tiff kept stressing how important the client relationship is. Their business model is founded on the premise of building a lasting relationship with their clients. A huge part of that is just getting to know them. After 8 years in the business, this duo has a good grasp for anticipating the mood of each shoot. More than anything, these two want you to see your “vision” come to life. You can be sure that whatever style or atmosphere you are hoping to convey will most definitely be portrayed if you leave these 2 in charge.
So much of making it in this business is the effort that you put in, the light that you reflect and mark you leave. Tiffany has truly curated a style and personality for their business that keeps their clients coming back. I asked her during our interview if there were any particular IG accounts or Facebook friends that I should check into for inspiration. Her recommendation was @borrowedandblue, a publication full of wedding ideas! She incorporates her love for interior design, her delight in fabulous florals and her passion for joy filled weddings into her everyday life. Which is why I can’t wait to see what she is up to next. Without giving away too many details, I can say that Tiff and Aaron have some BIG news coming up in the next year! So, make sure to keep an eye out for all the details!
If you interested in following along with all of Tiffany and Aaron’s adventures or to book your Wedding or Senior Shoot, head to their website, follow them on IG @jacksonsignaturephotography, Twitter or give them a like on their Facebook page.
If you or you know someone who might be interested in being a part of the next Greensburg Tuesday Together Meeting, head to the White Rabbit Café on September 13th at 7pm. For more information on the Rising Tide Society, head to www.risingtidesociety.com or Join the Facebook Group to see the next upcoming meeting dates, member spotlights and more.