Blog Spotlight: Tiffany of Jackson Signature Photography

During my last visit home to Pennsylvania, I had the great pleasure of meeting Tiffany Jackson, half of the Jackson Signature Photography duo. This husband-wife photography team specializes in Wedding, Engagement, Anniversary and Senior Photography. Based out of Latrobe, PA, their client list is growing daily. I first noticed their work while scrolling through a former classmate’s wedding photos. The images were sharp, clean and so light and airy. After a few months of slightly stalking their social media accounts, I reached out to see if Tiff would be interested in meeting for a Spotlight on the Blog. After a few back and forth emails, I knew that I had chosen the right person to interview.

We met for coffee at The White Rabbit in Greensburg, PA to chat about all things business and what it means to dive headfirst into being a small business owner. Coincidentally, Tiffany just so happens to be the Rising Tide Society Leader in Westmoreland County. She has even hosted her Tuesday Together meetings at the very place we sat down to chat. For those of you who don’t know, The Rising Tide Society is an organization that embraces the differences amongst creatives all across the country. Their business model “community over competition” has inspired and encouraged support and guidance for local businesses nationwide. In fact, our entire Blog Spotlight Series featuring creatives like Carolyn Anderson Photography, Whitney Bowman Photography and Katie Norris of FOTOlanthropy is rooted with the Rising Tide Society’s ideals in mind.

When starting this business, I had so many questions and not many small business owners as friends to ask. So, I started to reach out. I found the Rising Tide, learned their motto and chose to start incorporating their ideals into the foundation of my own business model. I knew that I was never going to see my business evolve if I didn’t get some help and who better to ask than the photogs and the accounts that I had been drooling over since my launch date. Which in turn, brought me to Tiffany. I loved her style, the way she mixed the classic and the contemporary with the traditional and the bohemian. I also loved the way she portrayed her business on social media. In a world filled with so many eyes, Tiff found a method to organize her galleries in a way that would draw your eye to her Blog, her website, her IG, her garden, her gorgeous house, her everything. If you take a look at any of her social media posts, you immediately feel like you know her. You can get a sense for what fills her days and what brings her joy. You shouldn’t be surprised to know that her attitude is contagious. I literally felt like I could tell her my deepest darkest secrets and I had only known her for an hour.

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During our meeting, Tiff kept stressing how important the client relationship is. Their business model is founded on the premise of building a lasting relationship with their clients. A huge part of that is just getting to know them. After 8 years in the business, this duo has a good grasp for anticipating the mood of each shoot. More than anything, these two want you to see your “vision” come to life. You can be sure that whatever style or atmosphere you are hoping to convey will most definitely be portrayed if you leave these 2 in charge.

So much of making it in this business is the effort that you put in, the light that you reflect and mark you leave. Tiffany has truly curated a style and personality for their business that keeps their clients coming back. I asked her during our interview if there were any particular IG accounts or Facebook friends that I should check into for inspiration. Her recommendation was @borrowedandblue, a publication full of wedding ideas! She incorporates her love for interior design, her delight in fabulous florals and her passion for joy filled weddings into her everyday life. Which is why I can’t wait to see what she is up to next. Without giving away too many details, I can say that Tiff and Aaron have some BIG news coming up in the next year! So, make sure to keep an eye out for all the details!

If you interested in following along with all of Tiffany and Aaron’s adventures or to book your Wedding or Senior Shoot, head to their website, follow them on IG @jacksonsignaturephotography, Twitter or give them a like on their Facebook page.

If you or you know someone who might be interested in being a part of the next Greensburg Tuesday Together Meeting, head to the White Rabbit Café on September 13th at 7pm. For more information on the Rising Tide Society, head to www.risingtidesociety.com or Join the Facebook Group to see the next upcoming meeting dates, member spotlights and more.

Highlight on Whitney Bowman Photography

Today, we are going to take a minute to talk about Community over Competition. Every forum, book, blog touches on this particular business model. In the creative world, I have found that this idea plays an essential role that every business needs in order to define their voice. Having the support from your peers or colleagues creates a sounding board for positive change, for forward motion.

This idea provides opportunity for growth and change. I have found that the biggest struggle in being a small business owner is balance. Balancing work and ambition can be a tumultuous task so when you find a fellow creative that you can bounce ideas off of, the possibilities for innovation become endless and somehow, easier to bare.

Whitney Bowman is a force to be reckoned with. She is a mom to this amazing little guy, Jake, a wife to her highschool sweetheart, Billy, a consultant for Rodan + Fields and runs her own photography business in North Texas. This girl knows how to get things done and fortunately enough for me, she’s graciously made her self available to help me out and answer some questions about how to keep that balance.

When it came time for Christmas card pictures, I had only one person in mind for the job. Whitney took the time to meet us at Bear Creek Park in Keller, TX and managed to capture some beautiful portraits of our family. Today, we’re going to sit down and chat with this sweet Mama about what drives her and how to stay on track.

RN: How do you balance life as a mom, entrepreneur and Rodan + Fields consultant? Any tips for staying on course?

WB: Well, I have only been doing all three together since June. I have learned it’s tough but to never procrastinate. I have a white board in my office where I keep a to do list. I also make daily to do lists. Lists keep me focused and off of Facebook. I feel accomplished when I check things off. Plus, my husband, mom, mother-in-law and Mother’s Day Out help A LOT! 😉

RN: What type of camera do you use and what is your favorite feature the camera has to offer?

WB: I shoot with a Canon 5D Mark II. I’m not a very “techie” person so I really can’t tell you why this camera body is better than another, or what feature I like the best. I just know it takes great photos and it’s easy to use.

RN:  When/Where did your passion for photography begin?

WB: My mom enrolled me in 4H when I was in 3rd grade. I got to take photography lessons at a photography studio and enter contests. My grandfather bought me a subscription to National Geographic and I would just look at the pictures and try to recreate them.

RN: What are some challenges ran into when starting your Photography business and any advice for budding photogs like myself?

WB: Pricing. I don’t want to be the cheapest and I don’t want to be the most expensive.  I want my prices to be fair for both parties involved and reflect my talent and time.
As far as advice… I would say to stick with your price. Don’t change because you think your customer isn’t going to like it. If you think it’s fair enough to advertise then don’t change it.

RN: Any particular lens you enjoy using more than others?

WB: I really really like shooting with a 70-200mm. It makes the images especially crisp and from a long distance.

RN:  Indoor or Outdoor? Which types of shoot do you prefer? Any desire for an indoor studio?

WB: I LOVE to shoot outdoors! One, because that’s what I am comfortable with, and two, because it has the best lighting. I would like to have an indoor studio but really just for bad weather days.

RN: Editing or Photographing? Which element of this career sparks more of an interest for you?

WB: I dislike sitting at a computer just editing which is why I am more concerned with getting the image right in the camera first. Doing this allows me to get the images back to my client quicker.

RN: Where do you see Whitney Bowman Photography in 5 years?

WB: I would LOVE to see Whitney Bowman Photography as the, or one of the, premier senior photographers in the area. I don’t much see myself in a studio or hiring other photographers, just because I want to keep this a small operation.

RN: Any locations or events you really hope to snag in the future? (more weddings, more seniors, etc?)

WB: I really enjoy photographing seniors. They are so shy at the beginning of the shoot but by the end they have stepped out of their shell and are working it!

RN: Lastly, recommendations to clients for best possible shoot? (attire, time of day, props, Pinterest, lighting suggestions).

WB: Be as natural as possible. Don’t go buy a new outfit that is uncomfortable because then your photos will be. I am a less is more kind of person as well as in my photographs which is why I don’t use a bunch of props. In my opinion, you have family photos taken to capture your “people”, your family. Why take away from that with props? When you look at a portrait, what is the first thing you look at? Faces!

Here is a sneakpeek of our shoot. For more information on how to book with Whitney Bowman Photography, check her out on Facebook page (Whitney Bowman Photography) or her IG account (whittyb82). You can scroll her Blog, http://www.whitneybowman.wordpress.com, give her a call at 817-223-7406 or shoot her an email at whitneybowmanphoto@gmail.com.

Big thank you to Whitney for taking the time to sit down and talk with me and for choosing to share her knowledge of achieving the dream. Hopefully one day soon, we get a chance to collaborate ideas and put one in the books!